Persona 5 Royal

ATLUS

  • Game Trailer
  • OOH Digital Billboard

Take Over Trailer

The Phantom Thieves are Taking Over

We collaborated with ATLUS on a campaign for Persona 5 Royal to announce the release of the beloved game for the first time on PC, Xbox and Switch. Persona 5 is hard to sum up for non-familiar gamers, but through tight game capture, stylish motion graphics, and just enough storytelling, we brought in gamers from all corners of the world to discover something new and exciting, and quite possibly their new favorite game.

  • Services

    • Motion Graphics
    • Editorial
    • Gameplay Capture

  • Deliverables

    • Pre-Order Trailer
    • Launch Trailer
    • Times Square Billboard
    • Newsstand Billboards

Finish 'Em Trailer

Times Square Billboards

We received a once in a lifetime request to take our trailer and format it for the world’s biggest and highest resolution curved LED screen in Times Square. We also got the unique opportunity to animate the official Persona 5 Royal key art, which would occupy the left side of the screen and keep the logo visible throughout.

While cutting down and formatting for such a large screen was no easy task, seeing our work literally larger than life was nothing short of a beautiful moment for all of us. We had the attention of gamers already, but now the Phantom Thieves had the rest of the world too.

Other Brands We've Worked With