Fae Farm
Phoenix Labs
- Game Trailer
Farm to Fable
As long-time fans of cozy farming and life sim games, we were thrilled to collaborate with Phoenix Labs on an episodic campaign for Fae Farm. We called the series "Farm to Fable" — a unifying label for the campaign. The series explored the world of Azoria through the eyes of five distinct player archetypes, speaking directly to a spectrum of play styles, goals and personalities.
Services
- Creative Direction
- Script Writing
- Gameplay Capture
- Editorial
- Illustration
- Motion Graphics
Deliverables
- (5) Vignette Videos
- Supercut Trailer
Play Your Way
First, we established five popular player archetypes that might appear in Fae Farm – the Peace Seeker, the Farmer, the Adventurer, the Artist, and the Friend. We then created 5 x 2-minute scripts that would spotlight their personalities, the activities they enjoyed most, and even the way they see the world. Using talented voice actors and creative editing, we produced a warm invitation to players of all types to make Azoria their home.
Creating Azoria
Whimsical illustrations on a ‘world map’ give a sense of place to each video. Our goal was to create videos that remained narratively unique and personalized, but also clearly part of a visual gestalt where each piece works on its own, while elevating the others to become a part of something greater.
Before +After
Credits
- Executive Creative Director Jay Allen
- Senior Producer Amanda Shellenberger
- Video Production Coordinator Edwin Padilla
- Creative Operations Manager Jessica White
- Senior Art Director Brian Murray
- Creative Producer John Truelove
- Senior Editor Cameron Garland
- Assistant Editor Tyler Beekley
- Script Writer Stuart Groves
Other Brands We've Worked With
